We talk the language of
Rural Communities
We design and deliver impactful consumer awareness campaigns using ‘edutainment’ in emerging markets on inclusive insurance, digital financial literacy and climate risk.
Who We Are
Rural Inclusion Labs designs digital learning programmes that make finance and climate risk make sense for rural communities in emerging markets.
+ To build trust
+ Increase product adoption
+ Strengthen consumer protection
+ Improve household resilience against economic and climate shocks
Since Launch, We Have:
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Delivered projects in 13 countries across four continents
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Produced educational content in 18 local languages
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Collaborated with over 40 partner organisations
What We Solve
For Financial Institutions
- Lack of trust among rural communities
- High costs of last-mile training and awareness
- Difficulty maintaining consistent messaging across agent networks
For Development Organisations
- High costs of last-mile training and awareness
- Limited visibility in campaign effectiveness
- Need for scalable, evidence-based delivery models
For Local Communities
- Technical terms and complex concepts create barriers to trust
- Limited financial literacy leads to misconceptions
- Few resources available in local languages or formats
How We Solve It
Digital Content Development
We create multilingual, localised 'edutainment' content including animated videos, audio dramas and games that are simple, highly engaging and speak the language of rural clients and field agents.
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Consumer Awareness Campaigns
We design and deliver end-to-end local and national campaigns using digital channels, agent networks and community engagement to reach rural audiences at scale.
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Our Partners
We have been proud to work with over 40 organisations, including:
Our Projects
Bangladesh
Parametric Insurance Awareness for Smallholder Farmers in Bangladesh
Localised audiovisual content in Bangla and agent training materials to increase trust in parametric insurance products amongst smallholders.
Malawi
Tackling Mobile Money Fraud in Malawi
Co-ordinating a multi-channel awareness campaign leveraging TV, Radio, Social Media and community groups to reduce mobile money scams in the country.
Pacific Islands
Climate Insurance and Financial Literacy in the Pacific Islands
Developing a CDRFI curriculum and animated content for local partners to build community capacity across six Pacific Island countries.
Our work is backed by evidence
We don’t just design campaigns.. we test what works. Our approach is informed by ongoing research partnerships that explore optimal channels and content types for reaching rural communities effectively.
Insurance Literacy Research in Uganda
Evidence on the effectiveness of traditional versus digital channels in promoting insurance literacy among coffee farmers.
Solomon Islands Climate Insurance Study
Testing optimal channels and content types for communicating parametric insurance to rural communities
We at the UNCDF Pacific Insurance and Climate Adaptation Programme are extremely pleased to have engaged Rural Inclusion for developing and delivering financial literacy and educational videos to empower rural Pacific communities. I commend the team for the high quality work.
Krishnan Narasimhan
Lead CDRFI Specialist, UNCDF
Global Reach
Rural Inclusion Labs works across regions to deliver inclusive solutions that address local needs and global development priorities.
What You Get
Working With Rural Inclusion
We combine sector expertise, creativity and evidence-based thinking to design solutions that strengthen rural livelihoods and deliver measurable impact.